Notes on product communication

July 14, 2026

How to Write Release Notes Users Actually Read

Most release notes get written the same way: a bullet list of what changed, pushed to a page nobody visits, and forgotten within a week. That's a shame, because a release note is one of the few moments a company gets to talk directly to its users about something it just built for them. Get it right and it becomes a trust signal, a support-ticket deflector, and a quiet feature-adoption engine. Get it wrong and it's just noise your users learn to skip…

Read the post →

May 22, 2026

The Anatomy of a Great Changelog Entry: 7 Elements That Build Trust

A changelog is one of the few product surfaces where a company shows its work in public, in real time, without any marketing polish smoothing over the gaps. That's exactly what makes it a trust signal. A prospect scrolling a live, frequently-updated changelog learns something a pricing page can't tell them: this team ships, and they tell you about it…

Read the post →

March 30, 2026

Widget, Newspage or Email: Where Should You Announce a Product Update?

You just shipped something. Now comes the question that trips up more teams than the shipping itself: where do you actually tell people? Post it in the app and half your users, the ones not logged in right now, never see it. Email everyone and you train your list to stop opening your emails. Bury it in a changelog page and it might as well not exist…

Read the post →

February 8, 2023

What is Time To Value (TTV)?

Time To Value (TTV) is the amount of time it takes a customer to experience the core benefit your product promises. The shorter that gap, the sooner someone feels the moment that makes the product worth it, and the less time they spend deciding whether to churn for a competitor instead…

Read the post →